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Do those ribs in the bill affect the action? The bait looks awesome by the way!!!

Thank you for the kind words.....This is the "negative" part of the lip so it does not affect the action of the lure. It does however enhance it.

Here is how it does it:

 1)Allows the crankbait to dive with less resistance(It really cuts thru the water column nicely)

2)Along with the holes, it produces a different trailing turbulence when retrieved in which we hope will attract more positive fish attention 

3)It seems to rip thru vegetation easier than a standard lip

4)It seems to deflect better. A more erractic side deflection

5)And last but not least....it looks pretty cool too

 

Edited November 28, 2017 by Bassfisher1