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Burning the 4am Oil 7 Days a week!



TU LURE CRAFTERS TAKE THEIR PASSION TO THE EXTREME in pursit of crafting the PERFECT LURE or as Mikey would say..

"hey Matt.. if we build a bait that catches fish on every cast... we would be RICH!!!"

Your speakin to the choir...MIKEY..

Your speakin to the choir! One common quality all of us have as Lure Crafters is "Creativity".

I looked up Creativity on Wikipedia and found this.. from time to time we all try to help each other out with how we would do this or do that.. Sometimes we think that guy's way is wrong or I wouldnt do it that way. Art in its truest form is a signature of the person creating it. That's what makes it special...Thats what makes it yours! That's why you should never sell yourself short and sell your baits for a cheap price because everyone else does!!! Its your midnight oil... HAVE YOU SEEN THE PRICE OF OIL LATELY!!! Just food for thought!

Throw your science books away.. DONT THINK JUST CRAFT!!

SOURCE. "Wikipedia"

Creativity (or "creativeness") is a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts.

From a scientific point of view, the products of creative thought (sometimes referred to as divergent thought) are usually considered to have both originality and appropriateness. An alternative, more everyday conception of creativity is that it is simply the act of making something new.

Although intuitively a simple phenomenon, it is in fact quite complex. It has been studied from the perspectives of behavioural psychology, social psychology, psychometrics, cognitive science, artificial intelligence, philosophy, history, economics, design research, business, and management, among others. The studies have covered everyday creativity, exceptional creativity and even artificial creativity. Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity. Unlike many phenomena in psychology, there is no standardized measurement technique.

Creativity has been attributed variously to divine intervention, cognitive processes, the social environment, personality traits, and chance ("accident", "serendipity"). It has been associated with genius, mental illness and humour. Some say it is a trait we are born with; others say it can be taught with the application of simple techniques.

Although popularly associated with art and literature, it is also an essential part of innovation and invention and is important in professions such as business, economics, architecture, industrial design, science and engineering.

Despite, or perhaps because of, the ambiguity and multi-dimensional nature of creativity, entire industries have been spawned from the pursuit of creative ideas and the development of creativity techniques. This mysterious phenomenon, though undeniably important and constantly visible, seems to lie tantalizingly beyond the grasp of scientific investigation.


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