Different strokes for different folks I don't think I'd make many crankbaits if PVC was all there was to work with. PVC certainly has advantages in the build process but light woods like balsa or paulownia open up possibilities for distributing ballast in interesting and useful ways, even if you want the bait to be the same size and weight as one made from heavier, more durable stuff like cedar, basswood, or ..... PVC. For instance, if you want a very buoyant shallow runner to bang into cover, be very lively, and rise fast over obstructions, balsa is simply unbeatable. Yes, wood requires more finishing steps but balsa, paulownia, cedar, and basswood are great crankbait woods for good reasons. I'm NOT knocking PVC. But given the smorgasbord available, I just can't sit at the table and choose to eat only the mashed potatoes.