Craftsman.....becomes a difficult one to nail down. I don't view a lot of what we make as being produced by a craftsman.
For some it becomes a necessity as they don't have the time to make the numbers they need. If dependent up on or needing the income it becomes the clearest way forward to make the demands. Just the progression of things for some. I find that a lot of guys that end up going production end up losing that something special that made their baits sought after to begin with. They still sell based on the name but all so often if you have a few of the pre production baits you find those are the gems and the new ones are nothing more than the "poor man's" version of big box baits. Others do it just because that is what drives them. For some I don't think making a decent bait has anything to do with it for them purely more of a look what I did, some sort of verification they are "legit". I think I see this a lot more in soft plastics as the barriers ($$$$) to do so are lower.
I think it becomes difficult as many can't differentiate the qualities of a crank bait. A mass produced $2.00 crank off the Wal Mart shelf, a well done mass produced crank, a hand made crank from the average guy, and then a hand made crank from a group of "special makers". They all will likely catch fish but...... Bottom line a hand made bait made by a guy that understands (performance, how to fish, etc...) that is hand tuned will almost undoubtedly outperform a mass produced product.