I was also, seeing it. Last week my brother and my family visited Dad and he took us fishing. He still wears his promotional Feature Lures jacket. And he's still creating new lures, just not to attempt making a living... poor fish! ;)
If you haven't made a soft plastic bait, I'd start there, THEN see if you want to turn this venture into a business. Tons of competition out there now.
Best of luck!