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I put together a jig business. With a couple pros making marketing videos for the website it drew attention. I focused on selling wholesale and made personal calls to stores. The pandemic helped tremendously because I had ordered plenty of materials and they were manufactured here in the USA, so no supply issues. Recently sold the company to a bigger outfit. It was interesting and profitable but good luck was definitely a factor.

Nope. Won't work. Automotive paint (specifically the clears) are designed to harden and create a protective layer over your base coat. Whereas the paints supplied by Lure Works (SB Coat, Co-Lure Coat and VPI) are formulated specifically to bond to PVC and remain flexible.

The #1 tip is to not under price your baits. This was the biggest mistake I made in the beginning. Stay firm on your prices especially with friends because they will always want more. Make sure you do not invest money into molds of baits that are infringing on others patents because you will get a cease and desist letter and then you will not be able to sell anything from those molds. Make sure you get the right suppliers at the best prices. American made supplies may tickle your patriotism but it will also hit your wallet (this is a very touchy subject in the current global politics because it affects your shipping times and security of suppliers). You said you are new to the hobby so I would spend a couple of years perfecting the craft before making it a business. Good luck.