No one has mentioned any marketing here..Yes, word of mouth is a extremely good form of marketing but is also a very slow one..It takes time too build that reputation.
You have too market your products too guys willing too spend the 20.00 bucks for a crankbait.Lets face it,a large majority of the fishing forums we visit are over ran with high school kids,or young adults who because of age and stage in theirs lives, don't have two pennies too rub together..Are they going too buy our products?..No way..you'll find them shopping the bargain bins at Wallie world,so don't waste your time on them.I'm not trying too sound cold hearted here..but if your going too run a business,you have too get the most bang for your buck or time.
Along with marketing,you have too find your nitche market..Mine is wooden swimbaits sold too trophy bass hunters and Muskie fisherman..These guys are willing too spend the money for good quality baits..Nathan