In my experience ....
I list lots of my lures starting at 4.99 and up . Summer is not the best time for selling as all the fisherman are out on the water . I have found the big name brand lures do well in the summer but not the "handmade" lures like we all make . Now dont get me wrong I have had sperts here and there where I would sell a bunch in a week and then nothing for a few . If you watch my auctions I will do a test now and again seeing how the market is doing , this I do by starting a few of my smaller lures at .99 cents to start . If they only get .99 or a bit more I wont list as many cause no one is fighting for them !!
Come fall and winter time ...
Here is where it picks up . I do fairly well during this time of year . I make a bunch of , umm "odd" lure fish things , they sell well this time of year . I have found lures and such do alot better when you make a box of some sort for them . I make wood boxes for my lures that sell for 15-20 dollars and up , for the ones I get 25+ for I usally throw in an acrylic stand and a box .
The Big Picture of Ebay ....
What is the hardest thing about selling your lures ? Exposure !!! I list lots of fishing lures and fishing related items . If not selling I still list some just to keep on the pages for all to see . I get lots of deals made from ebay on the side , custom orders and alot of repainting lures . Overall people shop on ebay to get a deal on something or just looking for something new .
That was alot for me to type , I need a nap . Hope it helped .