Yes the subject has taken a turn, interesting discussion tho nevertheless. The process of decals is nothing "new"; I have a book of antique baits in which guys were drawing images and glueing them on the bait nearly a hundred years ago. Beyond that, nearly all of the top lure builders, Lucky Craft, Real Image, Salmo, Cordell, Rapala, Heddon, etc., are using some type of "stick on" material for many of their lures...why? Because they look "real" and fisherman buy them. I love the look of the "holographic" Pointers by Lucky Craft, they are amazing and there is no way we could ever begin to reproduce something like this with paint.
I personally feel an entirely "painted" lure is more natural looking when done by someone with talent and experience. It's difficult to make a decaled bait "flow" from side to back to belly like you can with paint. I will add tho that using a decal from my experience is certainly not a "shortcut". By the time you create an image, size it, print it, cut it, stick it, and then do all the blending along the back and belly you could have painted 5 baits! Not only that but the "cost per bait" goes up considerably with decals because of the time and materials associated with this process. And oh, how about foil, how could we live without foiled baits, they have been fooling fish forever and still provide one of the most realistic "baitfish" patterns and technically fall into the "stick it" category.
It's funny how "visually oriented" we are when it comes to baits, and other things too but that is another subject. I have built baits that I thought were totally "awesome" to look at but when they hit the water they were a total flop! At the same time I have built baits that were sprayed one color that swim wonderfully! As builders we understand that the paint and/or decal on a bait is just one part of the process and yet for other builders and potential buyers it becomes one of the "main factors" in deciding how well they like the bait. As a builder I find a greater reward in discovering the correct shape, weight, body composition, bill length, size, etc., that leads to a very realistic "fish-like action".
I want my baits to look great yes, but more than that I want those fishing my lure to tell me "man that thing has an amazing action to it".
jed