Alby, its either the baits are handpoured in Cali with some serious detailing vs mass production injection baits. As far as I can figure, if those baits come from Cali, thats were the swimbait craze started because of the bass/trout forage relationship...I get stocked, therefore I get eaten ...poor trouties... Seriously though, I think if you live in the area and have fished those lakes, you know what kind of bait it takes to catch a 18-20 lb bass and guys are willing to pay big dollars. As for the rest of us, we have heard about those swimbaits and would like to try them. Not for that kind of money, thats why Storm and the other bigger companies are cashing in on the newest trend in soft plastics....swimbaits are not that new really....just a trend and they will come and go like many others.