Frank, I originally got into hand poured baits in 1990. I didn't start pouring until 2000. My change in 1990 was brought on by a need to scale down my tackle for over all fun. I adopted and adapted many of the West Coast finesse methods for East Coast applications. Being a power fisherman early on, upon using these methods, I began to realize several things. First, I was hooking and catching tons more fish. Second, I was having more fun and 3rd, the colors and softness of the baits I was using was definately an important factor in my success.
When I started pouring, I kept these things in mind. I wanted to produce baits that were different from the ones I've seen. I'm not a magician like Chris Aljian who I consider a master of the craft. I took advice and lessons from some of the best and I can pour some really fine baits but I focussed on the differences between baits that I thought made them successful or better.
To keep up with the Jonses, I incorporated massive amounts of salt and scent as well as natural match the hatch type colors. I tried to make an extremely soft bait to prevent it from being rejected or spit out by fish. I even adopted a few bizarre colors that really shouldn't catch fish but they do.
My biggest concern is bait retention. I honestly feel that the softer baits coupled with salt and scent make for a bait that rarely is rejected. These days, I fish my own soft plastics 95% of the time when I'm using soft plastics...which is 95% of the time I fish. I've developed an amazing string of tournament victories with my own baits and that is what satisfies me the most....the fact that I've been extremely successful going up against some of the big names in the industry.