Kajan, I appreciate your response because I'm really getting into inshore SW fishing for Reds,specks, snook etc. I agree with your point but I have some points that I've noticed as well. First off, in my area, without even thinking, I use a red jig head. It seems that you get bit far more often on a red jig head. The last few weeks, I've been jumping the fish. I see the birds working and I get into them. Now these have been mostly jack crevalle and bluefish. Here color doesn't matter at all, movement does. I've fished everything from a silver glitter shad body to a clear/chart tail to a pearl fire tail to a bare jighead, I've caught fish on anything and everything. Maybe color matters to specific species under specific circumstances? As a hardcore bass angler, it matters more there I think. But I'd be interested more about how it affects reds and trout specifically. The redfish I've caught and I think all the trout I've caught within the past two months came on the red jighead tipped with something that resembled either a shrimp or a baitfish and was natural in color.