I find that the simple color patterns catch lots of fish, but you need to jazz those up a little if you want to catch the fishermen. Something as simple as shooting scales on bait or adding some glitter to clearcoat will sell a lure but I don't think that makes more appealing to the fish. But what do I know, I just sit here looking at Rookie's, Dean's, Blades', Blackjack's, Tiggers', and Dampeoples' baits and drool on my keyboard.