Without factoring in the labor, I figured each one of my balsa lures cost me approx 70-90 cents in materials,(wood, paint, hooks) now for labor each lure is approx 7-10 hours to complete from start to finish. I have sold 4 lures and I charged for quality and custom work that went into each lure and, (those covered enough balsa wood to build couple of hundred blanks.) If you put the quality into the lure it is worth charging extra for. You are building better lures than your customer can buy at wal-mart. I am not looking to build a business, I would like to cover my tools and materials but I don't want to be forced to work on lures everyday to try and keep up with any demand. I love this as a hobby and enjoy giving the lures to friends and family.