Any time a tackle company comes out with words like "revolutionary"; I automatically think look out now. We have to remember that these companies have to constantly keep their sales up from year to year. So, they have to come up with new marketing programs in order to keep their jobs because if the company looses $ or the sales stay the same, the stockholders are not going to like that.
Because the pressure to increase sales is so great; that's when the "bull****" starts. A large part of marketing is smoke and mirrors. Get as close to a lie as you can and still retain some truth. Sort of like our elected officials,lol.
Anyway; just my 2 cents.