I wasn't either until I decided to mix coffee grounds in with my plastic. I was just using the coffee, with no color. It made a nice light brown, kind of cinnamon color. I used this for my lizards and the smallmouth just ate it up. I didn't really like dealing with the coffee grounds, so when Doug came out with the coffee/ shad scent I decided to try it. It is flat out awesome stuff. Don't be afraid to try it because the fish love the stuff, especially the smallmouth.