Seal the wood...Min-Wax products work well.
Primer, I use white auto sandable primer.
Paint the belly of the lure, then the sides, then the top.
Add eyes, gills, fins...whatever.
Top coat...eithet etex ot Devcon 2 ton
Remember everything must be centered, line tie and hook eyes,
Weight for ballance.
Probably something I may have missed...oh yea, the lip after sealing the wood.