Got my BP catalog the other day and I see lots of crankbaits made by the big companies... Balsa baits included.
Some sell for as little as $4.99. I also see custom colors of mine and some of Tim Hughes in the catalogs now being sold by the big boys.
So, how could a little guy hope to be successful selling crank baits for four times what one could buy in BP?
I'm constantly in the top 3 on Yahoo and Google search engines for "custom painted lures" and custom painted baits" and yet I've sold 4 lures last year. So if you buy into search engine ranking for success, it's just not true. Now I did lots of refurbishing for a couple striper fishing guides in PA, but lure sales in general went ka-blooy.
Also if I didn't make baits I'd never pay $20 for a crank bait, I'd get me 4 or 5 from BP or Cabelas for the same price.
Don't be down, you're not missing anything.