I think you have to be in it for the long haul and have a desire to make a bait that is well above the normal standards of a mass produced bait. There has been a higher demand for custom baits in the last few years and if you don’t believe me take a look around. The big guys are trying to get their piece of this pie by making their version of a Wood Bait but they still fall short in the custom bait category. This is where we fit in…
Like many others have said you have to work hard and make a great bait. I also agree that word of mouth is the best thing we have going for us. It doesn’t happen over night also, you have to get a few baits out and let the bait sale itself. If it is a premium made bait that catches fish it will sale itself. Word will slowly get out and you will start selling more baits.
For me it’s a hobby and a passion that I enjoy and I would like for it to continue to grow but at its own pace. If it grows great, if not I will still continue to make the best bait to my ability.