Brian is the man! He will help. Adding the extra drop colors is simple in paypal but building a new site is not that easy.
Lots are going to tell you different software programs and many programs will take many hours to use and learn. Just remember this, most buyers are there to look at pictures of your baits (be sure they are good), to move around your site easy (be sure your links are correct) and then to buy baits.
Guys/gals don't care about fancy flash and crazy banners. They want to get on your site, order the stuff they see that they like and go back to something else, like fishing!!!
Just my opinion as an angler and AVID bait buyer!!!!
Jim
PS I use/used MS Frontpage and MS Web Expression. If I can use them, anyone can!!!