Bob I beg to differ in the ranking:
1 - depth
2 - bait size
3 - action
4 - color pattern
This is the sequence I do when rummaging thru the tackle box to decide which one to tie on until the fishes tells me otherwise but not before I have exhausted all the presentation variations (fast,medium,slow,pause,jerk,twitch,stop......etc). And at the end of the day.... you can never have enough lures LOL.