Hey all,
I am just now realizing the pitfalls of marketing our baits. I make a nice bait. People like it, it looks good, it is something that used to be produced but not anymore and with some added features of my own. I have sold a few but not what I was thinking.
I started this as a hobby but making them as a profiting venture...I don't think I will get rich anytime soon. I have been investing a lot of time trying to produce at a rate to keep up and having little success. Now, with all the sanding work, bending wires, time at the scroll saw, etc, etc, etc. Is it really worth it? I am asking myself more and more.
My hands hurt, my sleep is diminishing, and my wife thinks I am nuts. All for a buck or two? I am beginning to think that I should have left this as a hobby and for the love of the art. Perhaps I acted too quickly or should not have acted at all. I miss my tinkering times.
I do believe that there is a good market for us in some baits but the production level of other companies will always kill our ability to make a real turnover for the time we invest. I am not giving up, I am just looking for better avenues to get what I deserve for my efforts. I am beginning to market what I sell as a one off, limited production, and on a as requested basis to those who do appreciate the time spent. This seems to be working for me so far.
My advise to those who are determined to sell:...find one outlet that brings in the tournament anglers, guides, and lure collectors that are looking for something different. They seem to be the most willing to buy a hand crafted bait. And don't expect too much. Enjoy sharing what you know, the fishtails and the conversation about your baits is worth the efforts most of the time. That is the real payback. It is to me like catching your first fish on your own bait over and over again. I love to hear the comments and thanks that I receive from my customers.
Here is an exerpt from a recent email to me (you'll understand where I am coming from).
""HI MIKE,
GOT THE BAITS IN THE MAIL TODAY. OUTSTANDING LOOKING!, OUTSTANDING FINISH! PLAYED WITH THEM A LITTLE IN A LIITLE WATER HOLE THE SHAD PATTERN IS 2/10THS OF AN OUNCE HEAVIER THAN THE ORGINAL BUT SEEMS TO BE A NICE IMPROVEMENT OVER THE OLD BALSAS AND HAS A LOT BETTER PRONOUNCED VIBRATION. SWAM GREAT RIGHT OUT OF THE BOX! THE BEST I COULD TELL. LET ME ACTUALLY FISH THEM WHEN THE WEATHER GETS RIGHT AND I CAN TELL A LOT MORE ABOUT THEM. CAN'T WAIT!"
THANKS!!""
That to me says it all and keeps me going. Hope this helps.