guys alot of the names that i use comes from my dad... jawjacker came from a fishing tourny that we were in and the fish were short striking the lures and he looked at me and said that you had to jack there jaws hence.... jawjacker then another one came from me calling him.... knot head which is one of the models that i make and then karen comes up with the southern secret lures models ssd.....then the ssm ....then sss......all of which stands for southern secret deep.. southern secret medium and southern secret shallow thats how i keep up with the types of baits that i make