I appreciate the discourse on the subject, and I'm not passing judgement on anyone or trying to call anyone out. But the excuses don't fly....
Your replies are all still obvious versions of the "everyone is doing it" or "this has been going on for a long time" arguments that I expressly disqualified in my initial post. Try again.
As for the personal insults you had for Andre, I disagree. I happen to be a co-angler who has shared the boat with him, and I thought he was cool. He's definitely a bit brash and outspoken, and definitely a goofball at heart, but I liked his personality - how many more "Well, God really blessed me with these fish today, and it was His Will for me to do well in this tournament" types do the pro bass circuits really need? No he's not a close personal friend of mine, and I have no obligation to defend him personally, but your comments have absolutely no bearing on this subject - just another attempt at a justification for why you feel it might be OK to rip him off. Would it somehow be more wrong to rip him off if he were Jay Yelas or Mark Davis?
This thread isn't about him, or even about the Sweet Beaver or anyone else's bait. It's about whether or not it's right to blatantly reproduce somebody else's unique and novel design and take advantage of their hard work to make your own profit.
I don't think anyone, Andre included, would have a problem with you pouring some customized Beaver-type baits for you and your friends to use. But commercial, for-profit ventures are another story altogether. Modifying consistency, color, etc does not a new product make.
Try writing an operating system copied exactly after Microsoft Windows, but change some of the colors and buttons, and add a few different functions. Then list it for sale on eBay under a new name.
Or go out and manufacture a vehicle based on the Corvette blueprints, but offer it in special colors, with all-wheel-drive and special door handle and headlight styling and a turbocharged Toyota engine. Call it the "Schmorvette" and open up a chain of dealerships.
See what happens.
FYI - $210,000 IS "hundreds of thousands" of dollars. Regardless of semantics, a tremendous stake of cash and hard work undoubtedly went into Reaction Innovations. Sorry you don't like their name, but that is simply marketing, period. If you lose sleep over stuff like that you must NEVER watch TV, read the paper, or peruse the internet (whoops...).
Chris