For certain species, certain colors and patterns seem to perform better than others at certain times. That in and of itself seems random, but it seems to me that to a degree it is not.
Using bass for example...when hard baits (as one example) perform, they seem to perform with a pattern. Bass fishing shows discuss patterns constantly. If those patterns were shared with and by builders, better baits might be contrived by incorporating the best of the best patterns, which could increase the odds of success on given waters.
The so-called "pros" occasionally talk about this stuff, but they don't build baits. They discuss how this or that color seems to perform under this or that condition with some frequency. They also don't talk about this as much as they might, because of the monies involved in tournament fishing, sponsorship, and so on.
In the use of baits for other species, much less is discussed because those species are less popular and there is less written and provided by way of TV shows, etc.
Musky fishing which is much much less popular, is an area where sharing of color patterns, body configurations, lure speeds, and water column effectiveness, is largely a matter of one's personal experience as opposed to a collective process of elimination and sharing when compared to bass fishing (ironically).
Where am I going with all this? Just an observation really, but I do see gaps in what has been written and shared on the subject for the less popular species of freshwater fishing. I can't speak to saltwater fishing because I don't follow it.
At any rate, an observation of how things have progressed in the last 20 years or so within the world of freshwater fishing, seems to reveal gaps in communications. Maybe that's somewhat natural, but the gaps seem to be there none the less.
I musky fish. I've done all the other normal type so fishing and landed on musky fishing as a favorite. Often times I'll hear of people asking for help with the process of elimination in lure selection for musky fishing. It isn't easy to say, buy this magazine, or that book. Much less information is out there. With bass fishing there are veritable libraries of materials, DVD's, TV shows, and so on.
This forum also reveals a huge gap in other types of information, niches waiting to be filled. How many times has someone posted a question like, "I'm just getting started; is there a book on lurebuilding I can buy." Or, "Where can I find a book or websight devoted to beginning airbrushing techniques?"
Sounds like an entire enterprise waiting to happen, if you think about it.
I have no interest in making it happen. I'm content to build for fun, period. But I bet it will happen, sooner rather than later, because of the internet, and other advanced forms of sharing and disseminating information in ways that were unheard of just 20 years ago.
But, as Dennis Miller says, "then again, I could be wrong.":)