After reading numerous posts about salt in soft plastics I started wondering what are the true benefits. Most of the big national soft plastic vendors proudly market their baits as "salted" or "heavily salted" or some other variation. They have been adding salt to the plastic or salting the finished baits for years and I always assumed that the salt caused the fish to hang on longer. Based upon several comments here, many seem to believe that salt is only useful to add weight to the bait and should be avoided if possible by adding "sugar" flakes or other items to accomplish this. When I first used a Senko I was amazed that a fish would swallow the bait without hesitation and swim away with it proudly, I attributed this to the heavy salt content. The wiggle or drop speed may have attracted them to the bait initially but once it's in their mouth what makes them hold on? In my experience I've never found an unsalted soft plastic that the fish "eat". So, did I buy into the marketing hype of salted plastic, or do the fish like it better?