Hi guys,
Very interesting topic!I am pretty sure that action is the most important thing BUT!!!It is not always the action that is good looking for us the fisherman that matter the most!?It's the vibration that it will produce!For a example:The very commercial lures like a swim wizz have is unique vibration,almost all the musky fisherman have a swimwizz in is tackle box!the fish will get used to a particular vibration and will no longer be attracted to it!or very little,I think that custom made bait whit a unique action and vibration whit a good color pattern for the condition and type of water that you are fishing is a good way to catch more fish!!!! but that's what I think,doesn't mean that I am rite
Cheers,muskydan666