It's good to see the positive reaction from everyone about this. The main thing to remember that he is not charging $1,000 for the lure. People are fighting over each others wallets to pay $1,000 for it. As far as I can tell he let's his quality, word of mouth and lures speak for themselves. I have seen some self promoting lure makers that just beat thier product into your head with non stop spamming of forums. He seems to let the word of mouth spread. I have been a long time admirer of his work. He has an incredibly unique style and design in his lures. I absolutely say good for him! You can tell by the following he has that his lures are quality and not only look good but produce as well. Bravo!