I'm of the opinion that if someone wants to be sponsored, which is a joint deal between you and the fisherman, then the relationship should start out with you making a good product, and the fisherman finding out about your baits, fishing them, then asking. Why would I want to sponsor someone who just found my site on the net, and now wants me to send them free stuff? I think these folks need to earn what they get, be it a discount or free baits.