i started making my baits about 6 years ago after buying a " swimbait" made by a well known company ( Strike King ) and was not real impressed with either the action or the finish. i thought. " i can do better than that!". so i started fooling around with carving, painting, materials, etc. to get to the point i am today with my baits.
i also do not like lips and i wanted something that would have a more natural swimming motion so i started expiermenting with muliple jointed baits.
i would have to vote for action over finish details as i have caught fish on baits that were not finished when i was out testing them. but as long as i have to paint it anyway i try to get them as natural looking as i can.
i think that any bait will catch fish under certain circumstances.have caught a bunch of fish with spinnerbaits which look nothing like something a fish would eat ( reaction strike? )i think it comes down to confidence in the bait you are using that will make you stay with it rather than switching to something else that might work better.
Dave, thanks for the accolades, always nice to know your work is appreciated