Your system is very good, about as good as it could be. You did not mention heat setting the paint, which would make life easier for you at the painting stage, as well as improving the integrity of the paint.
You say that it only happened with this batch and that you did expose this batch to the sun. I think that you have nailed the problem right there. The pressure build-up due to heating will be very high. The fact that the bubbles appeared on the side of the lure, is more evidence to this cause, as the flatter side surface is the weakest part of the lure when exposed to internal pressure.
The seal coat of epoxy is very hard and inflexible. I believe the two lures that failed may well have cracked under the pressure.
You could test out this theory by doing a 24 hour soak test of one good lure and one failed lure. Weigh both on an accurate gram scale before and after. If the bubbled lure increases in weight more than the 'good' lure, then the seal coat has cracked.
Sealing with Etex would help prevent this happening in the future, as it has more flex than other epoxies. The best solution however, is to keep the lures out of the direct sunlight.
Dave