It is a great product idea, it fills a gap in the market, but a few people slamming the product as useless is so damaging. My message to the manufacturer is, that there is still time to fix the problem and feed the market, but he will also have to look after those that have seemingly wasted their hard earned money. This means he will have to take a small hit, but if good reviews follow, he could OWN the market.
Developing a good regulator for the required temperature range is not rocket science, I have designed and built the same for beer brewing, were I could hold the temperature at 150F +/- 0.5 degrees for four hours. There will be suitable control units on the wholesale market that will do the job nicely, he just chose the wrong one and didn't adequately test before marketing.
I am certainly not slamming, just stating what needs to be done to rescue the product and make us all happy.
Dave