Hello all and thanks everyone for all the great info! I have to agree with Del and ghost on a lot of different things. I have started a business in the past and passed the point of small business death (3 years.) Honestly it all comes down to promotion. Like Del said dont go out spamming because no one can stand that at all. But go out make a name for your self and while you do that make sure your company is legit. Start some kind of corp (yes this cost money but with a law suit for someones kid eating your bait and ending up in the hospital, they will take everything you have) . I am in california the state of the highest paying state in junk lawsuits so I understand this 100%. For me I am not selling or in the market now maybe later but already I have people asking me to sell them some of my hand pours just because of word of mouth. I have a lot of friends that constantly fish and pass the word along about my baits. One catches a large fish on a boat and everyone runs over and asks "What are you using". It simple get out there and promote, use friends with word of mouth. Word of mouth will make or break your business in my opinion. If you have a good product people will pay for it. And if they ask for free samples tell them you will give them a free sample with purchase of 100 or more baits. This will still give them the option of something free to lure them in (no pun intended) and possibly add orders. Most people that ask for free samples are not interesting in purchasing anything and never will be interested. 1 last thing. Treat your good customers very well and they will pass on the word. Look at Del, he is a great guy period and everyone says the same and I am sure this boosted his sales 40% at minimum. I like to look for deals but would rather spend an extra 20-40 dollars with Del because I know he will treat me good and give me the best service I could possibly ask for. Most people will agree.