Word!
Matt, I've been waiting years to be able to say that! I put up with my #3 son watching Dave Chappell's show before he went to college, and that's what I got out of it!
Seriously, Matt's right.
Even if your lure is hand made and unique, if it doesn't have a track record of catching fish, and big ones, you're fighting an up hill battle.
The best pricing scheme is to look at what similar lures are going for, ask yourself if you can afford to make them and still make money at that price, and then use that price as a guide line.
If your lures become more popular, you can probably charge a little more, but, unless you're JR Hopkins, don't price your lures as collectibles, or the only collection they'll wind up is your own.
Even in the swim bait market, where there are some guys who'll pay big bucks for a unique bait, most are price conscious, and won't pay more for a new bait than what a similar, already proven bait is going for, even if it's PUUURDEEEE!