Last year I walked into a tackle shop hoping to get a small display next to the register. While talking to the owner he let me know what he made off other baits, so I offered our worms for less, buy time I left he ordered 4000 worms, and in sizes that I did not even have. So I had 2 caught up to the order and that , but they sold out and he gave me the display again this year & I raised the price to make up for last year price. I know a lot of people might bock at this idea but it works for me, on our website I offered free demo bags, and I mean free no shipping- nothing. But I got about 75% of those people to then order bags, all I asked for was feedback and 1 guy sent us a five page letter on how he caught his biggest fish and he told all of his friends. Now I have a group of guys in NJ that order our baits. Also fish and game post all of the torments in the state for the year, get a shirt with your logo and fish your ass off, or least land the biggest fish. But the best is word of mouth I was at a bar last year & the 2 guys next to me where talking fishing so I worked my way into the conversation and finally I asked what they used. The guy said to me you probably never of heard of them and it