All the information before me is great stuff. I started making my baits 10 years ago, just for friends and myself. Now my Papa's Buzz is taking off great, but I was told I need to come up on the price. I could, but would they sell as well. I sell them on my web site, and I am in a couple of stores now. I get most of my orders from customers that got them in their stores. The stores sell them for the same price as I do. Yes it's true, mass produced is alot less than me in most cases, but you cant order from a mass producer the baits ( colors and style) you really want.
I prefer to sell to the stores as they buy them in quantity's and thats ok as my my margin is there for the profit. Sure, I won't become a millionair, but it keeps me busy during the winter making enough for the rest of the year, it keeps me out of the other halfs way when I get bored, and I enjoy doing it.