I treat shipping different than most guys, I just don't add it to the lure when I purchase some. To me it comes under expense of the company and at the end of the year I can see what my shipping is and where to save on it. I know it all comes down to profit and loss but if you can, just don't say it cost me $1.00 per lure and I will just charge $3.00 that will cover everything, that's is where you are wrong, I am no CPA but I have been in a printing business for over 25 yrs. Retired now! You have to look at the whole picture and bundle up your orders to save on shipping where you can maybe bigger orders which bring down everything and some times free shipping.