You will see most of the crank baits made in the Musky and Northern lures, most of the guys buy blank plastics and most really know how to paint some beautiful work. Myself I do both Musky to Bass. In fact I am going out to my shop this afternoon to start turning down a 15" crank with internal transfer weight. Most of what I make I start with Cedar then when I get them working right I make a mold and make them out of plastic. Then I sell them at online or at flea markets which I really enjoy talking to other bait makers. I started out just making jigs in the 70s then in the mid 80s I cut a dowel 1" long put two hooks on it and on my first cast I caught a nice bass and was hooked after that, I don't know how many different lures I have made but it still is fun still at the age of going on 76 in January. So the fellow in his 30s have fun and buy the time you get to 70 you might have the next great lure competing with Rapala. I am slowly turning this over to my grandson. Amazing what I have learned on this forum, and passed some stuff along also.
Tight lines to all!
Wayne