I agree with Ben it all has to come together. Action plays a part and color plays a part but my experience has shown that detail has not played a part. An all white bait catches just as many fish as a white bait with scales, fins, gill plates, etc. We spent a whole fishing season testing this theory and we found no need to pay for more detail. That being said I still like detail in a bait so I think the only thing that maters is confidence.