I don't know if a question like that will get many responses.
It is kinda like asking a magician to show you how they do a magic trick.
Tell what you wont to build ?
Each lures' cost is different, time to build,paint,package and I left out a lot of steps.
You could figure if a lure cost $1.00 to build,retail it for $2.00 and wholesale for $1.50, just a thought.
It is hard to compete with mass production,but I think those that do sell are not even trying to,we are selling a hand made lure not a mass produced one,it is a art form and if you will look in the gallery you will understand what I mean by art.
Good luck, Keith