Hi Tim,
The same question was asked on our site. Here is the response:
It is absolutely coming out in larger sizes that will cost less (larger quantity = less labor, the packaging is hardly any different, but the shipping goes up). With that said, I think we will be very competitive and will continue to look for ways to reduce cost.
This first batch to the masses is really more of a final validation vs. the official launch of the plastic. That's the main reason it's being offered in 1 gallon sizes. It's enough plastic someone can truly evaluate it and decide before they jump out and purchase 5 - 10 gallons. It's kind of the same principal we use with sample baits. We want you to be happy, and if your not, it's in both our interest to find out for as little as possible, as soon as possible.
Hopefully that makes sense. I don't want to seem secretive, but once it's officially launched I think it will be apparent the extent we have gone to - to make it competitive with other plastics on the market. It won't be the cheapest, but in most cases I don't think it will be the most expensive either.
Thanks,
Jason