Hey guys. This is my first post here, and this topic is right up my alley. After one year of making my own jigs I had a small following. I knew I was making the best all purpose jigs around, so I went full tilt and started a business. After two years I shut it down because I just couldn't make any money. Now that I've started pouring plastic, I've learned its best to keep these things at the hobby level. If you work a full time job, have a family, and enjoy fishing more than making baits, you likely wont make much either. Yes, large companies are tough competition, but even little guys that rely on income from their baits will bury you if you're not serious.
Selling a few baits here and there will help offset the cost of your own pouring, as long as you don't short-change yourself. Know what similar baits cost in the store. If yours are better, beat that price by a dollar.
On the other hand, if your dream is to own a bait company, then never stop trying to make it your reality.