Thanks for the ideas and input everyone. That's what's great about this site is that you have people who are hobby lure makers as well as professional lure makers that are willing to share some of their expertise that they have learned over many years.
My reason for going towards more custom lures instead of something off the shelf is not that I think I am better at designing actions, sink rates, and all of the other properties that make a good lure enticing to fish.
I am trying to work on some things that would work well for my hobby (small volume) lure making, that would set them apart from something I could buy off the shelf.
For example, I've made 500 or so 7" ribbon tail worms, some with insert molded tails.
When I look at the process I immediately want to add a hand actuated slide in the mold so I can shoot the tails, move the slide and then shoot the top.
Looking in the forums there are some old topics about this but I can't find any off the shelf molds. (This must be how the big lure makers do this, I can't imaging insert molding a 48 cavity ribbon tail worm in the press)
The hobby lure making volume should allow me to work on things like hand insert molding other materials (weights, rattles, hooks, eyes, Etc.)
I guess I'm trying to find that happy middle ground between off the shelf molds (which are great, but they are deigned for a large volume of customers to do a specific task) and molds that allow me to play around with new ideas and concepts.
Let's face it, making lures just for friends and family will never be more economical than just buying them off the shelf. Sure I have more color options, but I'm looking to create some really unique things that I can't buy. (I am re-living my entrance into fly tying the only way I could justify the expense in my head was by catching fish on unique patterns I could not buy off the shelf! )
Thanks for all of the feedback everyone,
Blitz