Herter's sold various types of lure molds. Their first ones were metal and used a plastic called Fleshex that came in squeeze bottles. The molds were filled and then heated to set and they had a softener to add to it. I still have the molds and plastic. These were one sided baits and ;the baits were fairly firm/hard. Later they sold resin molds and some very cheap light plastic molds that used plastisol, but really couldn't handle the heat of the plastisol. They started to sell two piece molds and injectors, but went out of business shortly after that. If you need more information on the metal molds, I still have their instruction sheets and can send you the information.