I don't want to say anything bad about any member, let alone the king of the Ozarks. I think his focus is on easily repeatable designs at a moderate price. I see a lot of stencil work, which is practical for that business model. There are also a lot of those baits out there.
There are a lot of successful business models to imitate. There may not be room for another southwest airlines. Jason may not want to be the guy that partners with retailers and pumps out volume. He may not be equipped for that. He may have to or want to take a different approach. If Jason or anyone else only paints a few, maybe his focus is going to be on quality, origionality, or something else. If you are not interested in painting baits 24-7 or training others to paint for you, you have to take a different approach to pricing as well. My point is simply: If what you paint is better than the factory finish, $20 lure, don't feel bad charging $12 to $17 for a much superior paint job. It is nice to be king, but there can only be one.
No disrespect is intended for Mr. Hughes. I do not have any of his baits. They are probably wonderful. Not everyone can do what he does. And he probably wouldn't want too many to try.