Good morning,
I am new to the community here, and am also pretty new to lure making. I started last fall and have been mostly turning them on a lathe or carving them from templates I found at various places online. I use mostly scrap wood (cedar especially) and pieces of PVC deck board at this time. The PVC is really easy to work, because it doesn't have a grain to it that could hang up a blade. The main thing I've run into with PVC is making sure to work it slowly with power tools, as it can heat up and go mushy.
There's a guy, Greg Vinall (web search), who has an information loaded beginners class you can take online for free. I got a lot of useful information from him, as well as some nice templates. I've also really enjoyed the stuff posted by Diemai, here in TU.
Good luck, and happy fishing! Though with winter coming, I suppose it's, "happy building" for now.