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Little Sal

Industry / Trade Shows

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Little Sal,

To stop theft I put my lures in display cases. It also keeps little hands from picking them up. I will let customers know that they are more than welcome to open the cases and look at them closer.

I put hook guards (tubing) on my lures. I figure that it might prevent a nasty accident from happening.

I prefer to price my lures where people can see the price. A lot of people may be interested but if the price isn't displayed they won't ask, hence no sell. Just my opinion. Someone else may tell you different.

I have a six step progression of how my lures are made that I have framed and I place it on my table. Step 1: Square block of wood. Step 2: Lure cut out. Step 3: Lure carved. Step 4: Lure sanded & primed. Step 5: Lure painted. Step 6: Final assembly. It gets a lot of attention and makes for some good conversation. Some people look at it and ask, "Are these lures handmade?"

I recently read an article on the web about table setup. This person sells candles but his advice would also apply to lures. He stated that when he sets up his candles that he sets them up by size or style NOT color. He says that people can find the size they want easier and from there they can see the color selections.

Gene

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