Selling Lures To Tackle Shops?

[Big Boy Baits]

How do you guys sell your lures to small tackle shops? (not like bass pro) Do you sell them the actual product, or give them a percentage of the sales? I mostly sell online, but would like to expand my company a bit.

Thanks in advance!

[rixon529]

Try a search in this forum using the search term "retail".

It'll give you quite a bit of reading material.

This has been discussed considerably in the past by experienced sellers who offer some sound advice.

Hope this helps.

Rick

[Big Boy Baits]

Try a search in this forum using the search term "retail".

It'll give you quite a bit of reading material.

This has been discussed considerably in the past by experienced sellers who offer some sound advice.

Hope this helps.

Rick

Thanks you for your help and your service to America.

[smallmouthaholic]

I started out by selling to tackle shops. Respectfully,the shops I dealt with years ago wanted 40% off of your retail price and then you,as a manufacturer ,must pay Uncle Sam 10% on gross sales.( 10% excise tax) That totals 50% off which leaves an extremely small profit before expenses for the small ,custom manufacturer.Needless to say,I no longer sell to tackle shops.

[GB GONE]

I started out by selling to tackle shops. .Needless to say,I no longer sell to tackle shops.

Ditto!!!!! I agree 100%. I am not interested in wholesale or lowering my pricing. The margins are very low right now. Why sell your products for less if you can get full price???!!!!!!!

Jim

[mikedatiger]

How do you guys sell your lures to small tackle shops? (not like bass pro) Do you sell them the actual product, or give them a percentage of the sales? I mostly sell online, but would like to expand my company a bit.

Thanks in advance!

I sell both retail (online) and wholesale. Just from my experience tackle shops wants at least 40% margin. Wholesalers want another 15-25% on top of that. Definitely not cheap, but you have to weigh the options. Are you a bait producer, marketer, salesman, etc...If you're good at all of them, and have a must have product, then setup your own website. A HUGE factor in selling to tackle shops is packaging. If your packaging isn't up to par then most of the time you can hang it up before you ever walk in the store. I have seen several guys fail who had really good baits but their packaging looked like a kid threw it together.

I spoke to an executive at a very prominent tackle manufacturer yesterday and he said that sales in this business equate to taking away sales from someone else. So like it or not, when you step into a tackle shop with the intent to sell then you are competing with the big boys as there are only so many pegs to go around. Having said that, stores are always looking for new, innovative products.

Good luck!

[bhorlings]

Ditto!!!!! I agree 100%. I am not interested in wholesale or lowering my pricing. The margins are very low right now. Why sell your products for less if you can get full price???!!!!!!!

Jim

I'll third the motion. I was in a few shops and I now I'm strictly selling online or in person. I do sell to a few sites also. I'm sure this story has been heard before but I've been taken by some places that ordered a lot of baits and then either didn't pay or canceled the order. Long story short... when I do sell online it is on my terms. If another site wants to carry my baits I'll give them a discount but it isn't 40% and I ask for at least 50% upfront (most of the time they'll pay you upfront if they are serious). You have to protect your time and money. I'd rather pour less time for money that I already received than a lot of time for money that is supposed to be there 30 days from now.