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FLIPPY

What Is A Bait Worth

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Like the glue in furniture building, the cost of the plastic in baits is the smallest component.  The cost of your time/labor is what you need to cover.

You will never be able to compete with mass produced baits and make money, unless you go full bore with production machinery and employees.

So price your baits to cover your costs, and make a little, and, if they catch fish, they will sell.  Anglers will pay for baits that work.

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Mark,, your so right,,I started pouring in the off season..a couple years ago.just for myself and friends.next thing you know,,I have people asking for certain colors..I do charge 3.00 for a bag of 6,,and people don't mind,,I don't know if I'm charging too much or too little..but heck I pay 8 dollars for a pack of kietech swim baits and that's 5 baits

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Hey guys.  This is my first post here, and this topic is right up my alley.  After one year of making my own jigs I had a small following.  I knew I was making the best all purpose jigs around, so I went full tilt and started a business.  After two years I shut it down because I just couldn't make any money.  Now that I've started pouring plastic, I've learned its best to keep these things at the hobby level.  If you work a full time job, have a family, and enjoy fishing more than making baits, you likely wont make much either. Yes, large companies are tough competition, but even little guys that rely on income from their baits will bury you if you're not serious.

 

Selling a few baits here and there will help offset the cost of your own pouring, as long as you don't short-change yourself.  Know what similar baits cost in the store.  If yours are better, beat that price by a dollar. 

 

On the other hand, if your dream is to own a bait company, then never stop trying to make it your reality.

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I have been making jig heads, bass jigs and spinnerbaits for a while. I am just getting started into soft plastics. A new small tackle shop opened up here in town about a year ago. So I took him some of my stuff to see if he would be willing to keep a few on his selves. He liked how they looked and asked how much I wanted for them. I really wasn't sure what to charge so we went to through the book from one of his suppliers and compared prices. I priced my stuff just below what he was paying from the big companies. I don't really make much money and it certainly doesn't pay for my time. But it does help pay for the cost of materials, more molds and other supplies.

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Well Flippy you have to ask your self why will I pay 8 dollars for the kietek and not as much for yours. I am guessing it is because the kietek works well and maybe has a color you like. That being said a bait is worth what someone will pay. A dollar for a brush hog is a lot but a brush hog in a color they can't get is not. Most of the time if you pick the color it is not worth near as much as if your customer does. Get a reputation for getting baits they can't. Colors that are discontinued or different baits in there favorite color. That's when they don't ask how much because it is priceless to them. And if you are paying 8 bucks for the kieteks buy the mold from Basstackle and save you some money. But them you could make some too.

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Don't sell yourself short. Figure up your material cost, plastic/glitter/colorant/bags/labels and the time it will take you to make them. If your price is higher then the commercial brands so be it.

If they work and you offer something they cant get any were else then it is what it is.

I have a local guy that I make a particular three color craw for, and it takes some time to make these. I charge him $2.50 a piece for a little 3.50" craw and he buys them 50 at a time, at least twice a summer.

One night I had a couple local tourney guys coming by to pick up some lures, just as a joke I told them that they were the last I could do because the colorant was no longer available. When the bidding war got to $65.00 for the "last" bag of 10 of them I let them know I was just messing with there heads.

I build custom rods for myself and several others also that cost a lot more then store bought rods, one guy I had stopped by probably ten times in a year talking about me building him one. Finally he said do it, and has bought 12 from me since.

I guess what I'm saying is "never sacrifice quality for quick cash".

But there are times when I'm stuck in the shop making lures when I would rather be on the trolling motor.

Be carful what you ask for you might just get it. LOL

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