guiley Posted November 11, 2005 Report Share Posted November 11, 2005 I currently sell my lures direct on my website. If I were to sell my lures through retailers - either direct or through a wholesaler/distributor that sells to retailers - I would need to make sure that my website price is the "suggested retail price" so that I am not undercutting anyone. I understand that wholesale to retail markup is in the 40% to 50% range. What is the typical markup of a wholesaler? Does anyone have any advice about working with wholesalers versus dealing directly with retailers? Are there any pitfalls when you involve wholesalers such as legal issues with distribution rights, etc.? Quote Link to comment Share on other sites More sharing options...
rockhopper Posted November 20, 2005 Report Share Posted November 20, 2005 I currently sell my lures direct on my website. If I were to sell my lures through retailers - either direct or through a wholesaler/distributor that sells to retailers - I would need to make sure that my website price is the "suggested retail price" so that I am not undercutting anyone. I understand that wholesale to retail markup is in the 40% to 50% range. What is the typical markup of a wholesaler? Does anyone have any advice about working with wholesalers versus dealing directly with retailers? Are there any pitfalls when you involve wholesalers such as legal issues with distribution rights, etc.? 15 to 25%, The more profit you give tem the more they push your stuff Quote Link to comment Share on other sites More sharing options...
